Former Sun Egaming Marketing Head Has Joined GlobalWebIndex

Emma Loveday, former head of marketing at The Sun and News UK, has left the group to join GlobalWebIndex beginning of this month. Ms Loveday has been appointed with a clear task to speed up the company’s user acquisition efforts and bring more companies to utilise its data. During her work for News UK, she was leading the marketing campaigns for a number of its gaming properties. Before that, she worked as gaming acquisition manager at Ladbrokes.

Emma Loveday’s new company, GlobalWebIndex, hosts the world’s largest study on the digital consumer. Their aim is to attract more customers who, in their case, are business clients, to use the data they have collected and processed in their digital marketing and advertising solutions. There has been a recent drive of the said company to increase its footprint. Its client base covers the US (50%), Europe (30%), and the Asia-Pacific region (20%). Clients use the data to analyse and predict the behaviours of their customers. This is a tool that helps them while building their own strategies and campaigns.

Ms Loveday is relatively popular in the online gaming world; she won the Marketing Excellence Award in 2015 at the Women in Gaming Awards held by the IGA. She is a staunch supporter of brand advocacy which she did efforts to imply while at The Sun. Her career growth has been steady over the years, and she has repeatedly received recognition by industry authorities. At the time being, her position at the News UK is going to be left unfilled. That is due, the official release has it, to the undergoing restructuring in the company following the recent supplier deals. Curious about the Sun Bingo? Here’s more on them. Emma Loveday left her office in December last year. We may expect that was a planned move; we just don’t know which side took the lead.

We wish Ms Loveday much success in her new office! Meanwhile, if you have met any news, why not share your opinions and stories with us?